Shopping Spree, Fashionista, Shopaholic, and what not! All kudos to Social Media Platforms for bringing in the fact that people love shopping; no matter the time; no matter where.
With the touch of digitization, the whole brick and mortar trade arena modernized into e-commerce, where people began shopping online with the ease of their devices, also in the very comfort of home.
E-Commerce website, e-Commerce mobile app commemorates what once was a revolution. Definitely! Mobile e-commerce apps with the motto “Shop on-the-go” reign over smart users and their smartphones today.
Amazon, the largest name in the e-commerce market along with its Alibaba, Myntra, and Snapdeal Counterfeits.
They are now an important part of people as malls and supermarkets are being lowered to “selfie areas,” “window shopping fads,” and “check-in” hangouts.
Who doesn’t have a vision of running a successful business with customers crowded all over the shop? eCommerce mobile app can be your dream come true company because you can reach the consumers from around the globe and you don’t have to fly to market with your brand; that’s an added advantage.
In recent times, there has been a significant rise in the demand to build an eCommerce mobile app. Every single day, startups are getting into the eCommerce business and all their aim is mobile-first, website-second!
Cutting it short, if you are an aspiring eCommerce businessman, you have landed on the right website. Let me tell you, creating a mobile eCommerce app isn’t a big deal today, especially with the nascent of tools and technologies playing around.
And the potential of eCommerce, AI, and VR technology is being decked out to fully renovate the eCommerce environment with unexpected features such as virtual changing space. Even the future of eCommerce is too brilliant to say, so now is the time to start seriously creating your own mobile app for eCommerce.
That’s an e-Commerce Mobile App for You!
To begin with, it’s crucial to define your business goals for eCommerce with the utmost clarity. What sort of mobile eCommerce app do you want your company to launch-Android or iOS? What will become of your product? Who the target market is? What brands do you want to target?
If this is sorted, you can switch to the next essential milestone involving identifying the right features for your Mobile Application for eCommerce.
The features show your USP. This, when it comes to an eCommerce app, can make all the difference for your target market. In fact, they are but the determining factors of whether your income is rising or flowing away to your rivals. So it’s important to design the features to build your mobile app for eCommerce.
Below is a list of features derived from the popular Mobile App eCommerce and you can’t afford to skip any of these:
Why do you need an eCommerce App for Your Business?
As we know this golden age is referred to as the app era. The eCommerce app is vital to business growth. An eCommerce app provides your business with recurring benefits as well as lowering your effort and expenses. Build an eCommerce app for your company, it will create some of the best huge benefits for your shop.
An app is more convenient
Every person has a handy gadget of their own (Mobile). Mobile is a tool that helps us to find any form of an app that can help people make their lives easy and convenient. Similar to computers today 80 percent of consumers choose to use phones. Also, they tend to use software compared to a website. Comparatively to a website, an app is more interactive, quicker, safe & sensitive.
Amazon, Flip Kart, all these best mCommerce apps are used and enjoyed by users. There’s only one explanation behind that customers get fast, clear, quick, and safe access to goods. The app will provide the best features and more products will be shown & more customer engagement will be enhanced.
Get more Customers
As per one survey, people now like shopping online rather than a physical store. The traditional way of shopping has changed with the eCommerce app. The retail industry has lots of mobility solutions. ECommerce apps help businesses attract more customers and sellers to use & connect with their business.
Bringing up sales
An app offers the entire challenging feature the user needs to have. ECommerce App is a more beneficial way to draw customers & frequent visitors to purchase more things. ECommerce applications keep your business engaged for a long time, which ultimately helps you to increase sales.
Points to Take Care Of When Developing a Mobile E-Commerce App
From conceptualizing your concept to its Beta version as a Mobile App, there’s a lot to keep in mind.
The things you need to be careful about our user’s ease of navigation, the uniqueness of your idea/concept, accessibility, and much more.
How the communication flow will be between the platform and the customers or the vendors and the customers (if vendors are on your platform) is also a crucial factor. If you have identified your stakeholder which may also include your team and staff. This communication platform must be effective within the App.
Exploring different vertical platforms other than your ideas; inspires you to produce something more elaborate as for the content and what you provide to your customers.
Selecting a SaaS or Open Source Platform has its own pros and cons. You can select one of them based on your budget and future aspiration, comparing the features that fit your pocket and current needs.
An Important Aspect of the Development of an e-commerce App
Before continuing, let me give you a detailed overview of the key aspects to focus on during the development of a mobile app for e-commerce:
Market research and Buyer Persona
The foundation for the development of an e-commerce mobile app is to determine the buyer persona for your company. Ask yourself, “To whom do you sell your products?” Execute your research for your target audience, accordingly.
Examine the behavior of your target audience and their patterns. Know their age and likes & dislikes. This will help you create your app for them as relatable as possible.
Know Your Rivals
Retrieve a list of your rivals. Make a separate list of what they are in, and what makes them the buyer’s obvious choice. Do not mimic their characteristics or business model, rather research the business model well and make the maximum out of your analysis.
Technology of choice
Know all the details of your business to decide which technology to develop your mobile app for e-commerce. Keep an eye on the development budget, know your stock, and choose the CMS, database, framework, and, most crucially, back-end, and front-end languages to code your application.
If you really want strong market time, go for the hybrid app, go for a native one if you want sustainability. Similarly, you must decide whether you want to launch an Android app, an iOS app, or both at the same time, bearing in mind your target audience’s device usage.
Intitutive UI Design and UX
Give your brand the voice it needs from one page to the next by comforting color schemes, appealing visuals, and smooth transitions. Create and leverage options for your logo. That is going to be the identity of your business for your target clients. Play with your clients’ subconscious mind by leveraging intelligent branding tactics to create a lasting impression.
Taking into consideration that we covered the understanding and analysis to start building a Mobile e-Commerce app. To develop such an app, let’s move on to the primary features.
Below is a List of Features taken from the successful Mobile e-commerce App and you Can’t Afford to Miss any of these:
It can be a lengthy one for your customers as easy as this sounds and they may simply choose to uninstall the app with pages and pages of information to fill in. Who does have time anyway?
Make sure that the registration process is simple. You can enable ‘sign up’ and ‘log in’ with a maximum of two clicks with everyone having a Social Media Account today and your customer is on board! Moreover, an extra brownie point to learn about their social preferences through their digital age and social media accounts.
Supports various Payment Options
Let’s assume you’ve got a big fat customer who shops mostly online and visits your mobile app to try it out. He realizes after dumping his items into the cart that you do not have the payment option he prefers. You just lost a great customer. And many more who prefer the option of paying your app doesn’t offer.
To play safer and smarter as an eCommerce businessman, you have to open your doors to the most popular methods of payment. The top-of-the-line credit card, debit card, net banking, and e-wallets ensure you cleverly push your customers to use the built-in wallet for your app.
It’s not a mystery that people search for specific products in your catalog in most cases. You should develop both an efficient menu and a search bar to make the search process easier and faster for them. The bar has to be shown on every screen of the application.
Your clients have their requirements and want to, you have the supply needed to meet them, but how can you bridge this communication gap? The secret to push-notification!
Push Notification is one of the main features that charts the success of a mobile e-commerce device. They strengthen customer engagement as it keeps them up-to-date on referral, discounts, sales, promotions, and offers to keep them for more. It in effect gives you the chance to cross-sell and up-sell to get more returns for you.
Integration of social media
Don’t inform me you don’t want your buyer’s ALL attention. You just want to get their presence on social media. And your demand is justified since you are running a company.
Social Media integration will ensure your e-commerce mobile app is always in front of your consumers wherever they are; talking on Facebook, posting on Twitter, or pinning on Pinterest, not just for one-tap access. It will also help them post their exclusive deals on their social media pages with ease. What better marketing than word-of-mouth and user-generated content!
You have your e-commerce website and a smartphone app for e-commerce. You’ve come up with a very exciting feature that will surely knock your target audience with a chord and make their buying experience to the next level. But this feature needs to be launched before your competitor does. You want better time-to-market but the time seems to have stopped with changes to be completed independently on both portals. What is it you would do?
Speed up the process by synchronizing our Mobile e-Commerce app with the website. Save plenty of time, beat the competition, and boost sales.
Catalog and the products
The catalog consists of classified Product Cards. To turn your app into a proper shopping device, you need to use broad images and simple names of the categories. The product pages should consist of large images, descriptions, and button Add-to-Cart.
While users are clicking on products, those items are added to the customer’s shopping bag. After users have selected all the things they would like to purchase, they go to the shopping cart section to purchase them and order delivery if necessary.
It’s been just a while since you started an e-commerce company. Thus far you think you’re faring well. But how do you gauge what works for and against your business, keeping your gut away?
Ok, like any time, with Google Analytics, Google has the response you want. Optimize the use of Google Analytics to find out how your customers are truly finding themselves with real-time data on your mobile app. All this with Google Analytics, know which product of yours needs a different packaging, what deals can make an appealing mix, and which demographics correlate well with your market.
Review & Rating
Don’t be afraid of getting bad reviews and poor ratings of the products. The one who is open to both critique and learning is a wise businessman.
Allow your customers to review your app and its features, and rate them. The possibility is, the products you offer are nowhere in your buyers’ wish list and reviews will help you achieve this sense of fulfillment. Once again, the negative feedbacks are not removed after changes, but instead, thank them and demonstrate what steps you have taken. This will make them feel valued and who knows that they are going to stick to your brand forever!
It is the month-end. The salary is a week away and your customers don’t want to miss out on what they’ve found out about recently. They do not want to buy it now but after a week definitely. Let the wish list have its share in play.
At times, Wishlist can be a savior to your sales. It allows your customers to save products that they later want to buy. Plus, you get an advantage in understanding the buyer’s tastes and custom deals, and SOLD!
All of your customers’ passion and motivation are gone in making their choices and adding items to your cart. It’s the hard part now-the bill!
Create the checkout process as simple as possible to ensure they don’t abandon the cart. Help them save their e-wallet and card information and send them through the payment gateways faster. As mentioned earlier, your customers hate waiting in the billing queue, don’t let them wait too with a virtual billing system!
There are already dozens of mobile eCommerce apps on the market. You have to grab people’s attention and these characteristics will help you make a pass. If you follow a customer-first approach by giving them maximum shopping facility, your customers will be inclined to them.
In this scenario, building an eCommerce mobile app with the right features is the smart way and avoiding any fluff that might take away your customer engagement rate. Let them know you understand the challenges they face when shopping with other smartphone apps and with the answer. Give them the value of the time, energy, and money they are spending using your mobile app. This is the only important key to win over your customers and has your competitors in the upper hand.
The Future of Marketplace
Voice is set to change SEO
Trends in 2018 suggest users will be talking to their smartphones and using conversational AI to get things done.
Developments such as Siri and Alexa are now integrated with many third-party applications and “book an uber” is a strengthening of the changing scenario. Retailers too have to adapt the way they communicate and change it.
Several companies are now working on deals, such as Target, Bed Bath and Beyond, Costco, and Kohl’s. The integration of Voice-based SEOs will revolutionize the way people shop.
An image would be worth a thousand words
The consumers will use an image-based search engine for the first time in 2018. It is predicted that more than 50% of all searches will result in the image and voice-based searches. Consumers will then take photos of the items they want to shop online and find similar ones.
Retailers who incorporate image-based search choices have a lot to benefit as they can also enter new markets where the language is no longer an obstacle or the involvement of wrong product names and incorrect search results.
The Internet-of-things: As the number of devices connected to the internet increases, the evolution of e-commerce is clear in terms of how this will affect the user experience.
Delivery Uberization: The difference we can make and the input we can get from the customers by improving the logistics are enormous. Great figures can boost your business.
ROPO (Research Online, Buy Offline): This is a growing trend in e-commerce, especially in India. Consumers tend to study items online before they even shop in-store because they are encouraged to know the best deals, in reality, 54% of consumers read consumer reviews before purchasing a product.
Social & Conversational Commerce
Be where the users are-since the beginning of time has been a mantra of survival. This has meant huge social media platforms such as Facebook for the past years.
There is no doubt that ads on Facebook and Instagram are successful, but messaging apps like messenger and WhatsApp have started outpacing where consumers spend more time.
Online shopping has come to a point where it’s not difficult to imagine typing on a messaging platform — “I need a blue dress for a dinner party” and getting suggestions with shipping information, payment integration, and tracking options without ever quitting the discussion.
Cost of Developing a Mobile e-Commerce App
Ultimately it narrows down on how you spend and how much you spend. The budget is without a doubt the frontline concern of the software development mind. To save you from this budget dilemma, I’ve created a few pointers to remind you of while you’re moving forward with app development:
- Features: If you want to launch your MVP e-commerce app, a mixed bag with MVP and advanced features, or a full-featured mobile e-commerce app with advanced features.
- Ios, and iOS? On the higher side, the iOS price tag is, determine which app you want to be primary for your company. You can always later scale your business up.
- The low-maintenance, costly backend production, or low-budget third-party maintenance APIs.
- A better time to market with the development of hybrid apps, or better sustainability with the development of native apps? Make your choice wisely, you are long-term in the business game.
- Outsourcing the workforce has a noticeable impact on your budget and you need to employ them very carefully.
Again, as there are variables, a number cannot be projected regarding the cost of developing an e-commerce mobile app. However, to be as helpful as I can, I submitted an estimation based on the patterns I have observed given the standardized scenario of the production of the app.
- If we find only the MVP features and simple UI / UX design as the most basic version of the device, the estimated price will go up to $60,000 just for growth. There is also very little need for funding and maintenance.
- If we look at a mixed bag with simple features and a couple with advanced features, the price goes up to $60,000 to $80,000.
- If we consider the app with advanced features to be developed then the price may be as high as $80,000 to $120,000.
Method of Monetisation
One of the key things you need to remember about the eCommerce mobile app development process is how you monetize your app.
Here are some examples that will guide you in recovering the cost of an eCommerce app as well as improving your business’ revenue flow.
Provide Purchases in the App
You can also design the mobile app for eCommerce in such a way that it gives your customers the chance to make purchases within the app itself.
Use Model Freemium
Many businesses use the freemium model in retail mobile apps to their great advantage. You give the application free to download and use in this form of app design but make sure that a few premium features can only be accessed after charging a certain amount of money.
This model is also commonly used by companies around the world to improve their revenue stream. Here, for a certain period of time, you allow the user to use your app for free. After which they must pay for using those features. Many tech companies use this method to get their devices monetized.
Integration of third party gateways to payment
If you are selling physical products then you can integrate payment gateways from third parties so that users can easily pay from the app.
Promote your App
In-app marketing plays an essential part in substantially raising the cost per download. When you are in-app advertising provides you with a substantial amount of money, so you can still provide your users with the device free of charge. There are many ways you can advertise a few of these:
- Banner Ads
- Interstitial Ads
- reward Ads
- Notification Ads
- Video Ads
- Paid Ads
- And many more
If you have a concept that none of your competitors have and it’s very attractive, you can host your company’s paid mobile app in the App Store.
Marketing Strategy for the eCommerce App
- Building an eCommerce app is just one part of raising your company’s business footprint online. You need to market it well so it can attract a number of people to download it and use it on their smartphone.
- Different marketing strategies can be used to market an eCommerce app, some of which are mentioned below for your reference.
- Create a landing page for your app that contains key app details such as name, features, and call to actions and any promotional videos to encourage the user to download the app. You should do this landing page in digital marketing to get results faster.
- Rank your app in the app stores higher on eCommerce. You can do so by Optimizing the App Store.
- It is important to use social media to reach out to our vast number of people who will use your app to build viral video content about your mobile trade app.
- Start a blog to explain the various features of the app to your target audience in detail, and how it will help them. You can do internet connections.
- There’s a lot of ways to support an online eCommerce app.
- These are some of the marketing methods that you should bear in mind when trying to decide to engage a mobile app development company’s eCommerce services to build an app for you.
- If you follow all of these guidelines when building an eCommerce app, you will be building one of the best smartphone applications for eCommerce and the greater chance of attracting a significant number of customers to your eCommerce app.
eCommerce mobile app development is a cost-effective thing to do in 2020. By the end of the next year, the volume of the mobile trade app transaction is projected to rise up to 53.9% compared to 2017 and will produce 79% of the global eCommerce sector ‘s revenues. Whatever your business goal — promoting your products or building a forum and paying transaction commission — the mobile app is the most promising digital product to be built compared to standard websites.
The development of the shopping app doesn’t vary much from any other mobile app growth. You need an equal team to realize your idea. You will also go through the same phases of creating mobile applications — Exploration, Development, Testing, and Deployment.
Special criteria for their consistency and layout are what really separates eCommerce apps from other items in the AppStore and Google Play markets. Security, stability, scalability are three principles you can’t ignore while developing a financial data application.
Ideally, this thorough and detailed insight into creating e-commerce apps will empower you as business owners to make the transition to the mobile e-commerce world a reality.
Write to us at [email protected] to explore how to achieve your e-commerce app growth goals, Discuss your business idea, and allow us to build a great eCommerce mobile app for you. After all, it is a mobile-first world!
Frequently Asked Questions
Ecommerce (electronic or internet) is a broad field with many specific niches. In general, the buying of goods and services is about financial transactions that could be carried out without cash and inside the Internet. These products (physical objects) could be delivered online or offline.
A prospective customer adds a product or service to their virtual shopping cart after opening the eCommerce application and wants to check out
The minimum amount of teammates is 5 and on an average building, both front-end and back-end part takes around 5 months.